Marketing Automation. Database development, segmentation, cleanup, standardization, scoring, nurture setup, reporting, handover rules.
Marketing automation is the hottest thing to hit marketing since CRM. But, it’s very different from CRM and email-only platforms.
When you have Marketing Automation, you have a powerful tool for problem solving. Our experience across platforms and with 60+ clients means we have seen and have solved many, many problems for clients.
We’ll examine what you are doing today and how products like Marketo, Pardot, and HubSpot can dramatically improve your marketing. There are common features across all platforms, but how you use them is very different.
We’ll walk you through your must-haves, your nice-to-haves, and your don’t-needs (you shouldn’t pay for something you won’t use). Then, we’ll show you the tools — but we’ll show you them based on how you want to improve from how you are currently operating. These are not canned demos. They are customized for you and your team. We’ll show you how each tool works for any scenario you can think of. Marketing folks come in different types. Some are technical, some are creative. It’s important for your team to “get it” so they’ll be productive and accurate users of Marketing Automation. We’ll cover this too.
Got some doubters? We’ll help you build a case for marketing automation in your organization.
When you are ready to buy, we’ll negotiate the contract for you. Then, we’ll do the install, the integration with your CRM, and the set-up. We’ll build your templates and integrate forms with your website. At the same time, we’ll build your first campaigns.
Systems are in place – check. Data is cleaned and segmented – check. Now, you need to meet a marketing campaign schedule and start delivering leads to sales. We’ll plug right in to your campaign calendar and use your systems to execute. We do this all the time. Seriously, every day. Seven days a week! Send us your content or your bullet points, or your boss’ comments that begin with “We need to…” We’ll turn them in to fully developed campaigns and blast them out.
Once you start delivering leads (and justifying your Marketing Automation
investment, we’ll show you what’s next. And this stuff is very cool:
Pretty cool, huh? Are you wondering how to get started & how much this costs?
Want to discuss your specific marketing operations needs?Get A Free Consultation